![]() Please include attribution to with this graphic. Additionally, it will make it easier for you to choose the right font for your design:Įmbed this Infographic on your site using the html below: The following infographic will help you understand the correct use of the Futura font. Furthermore, it stands out on surreal art and creepy movie posters because of its cold and stony philosophy. ![]() Though it is designed on the modern philosophical paradigm, it also balances the sharpness of characters through elegance with the help of its geometric form. Philosophical Interpretation for Futuraįutura is different from other fonts because of its uniqueness and versatility. Moreover, you can also use it is in the design of intense movies posters and book covers. Therefore, you would observe that it is often used in logos for energy drinks. Psychological Impact:įutura has striking edges which evoke sentiments of energy, fear, and contemplation. It is mostly used in book covers because of its sharpness and approachability. It not only complements traditional dynamics but modern typeface subtleties as well. Characteristics:įutura is known for its classic look and glorious presence on graphics. Avant Garde and Sofia have almost similar visual appearances as that of Futura. Futura is the first popular San-Serif typeface, and belongs to the San-Serif & Geometric San-Serif type family. Paul Renner designed Futura in 1927, which is inspired by the Bauhaus. This month, I’m talking about the Futura TypeFace, which is popular and my personal favorite. Therefore, we thought of starting #typomania for making font choice easier for our graphic designers. What is the reason behind the popularity of Futura? Is it because brands, such as Absolut Vodka, HP, Domino’s Pizza, Volkswagen, and Red Bull have used it? No! There is a science behind choosing the font that we tend to forego. You would observe that the use of Helvetica and Futura is pretty common in customary brands, as compared to other type faces.Įxplore: Connection between successful brands and HELVETICA ![]() ![]() However, the distinction between popular fonts and the appropriate font choice is often misunderstood. ![]() Today, Futura and variations on it can be found on signs, in movies and more - it was even the font selected for a plaque left by Apollo 11 astronauts on the moon.Īccording to Douglas Thomas, “every major type company of the last 20 years has its own licensed version: Bitstream Futura, Adobe Futura, Paratype Futura, Elser & Flake Futura, Neufville Digital Futura, Berthold Futura, and even Monotype Futura and Linotype Futura.Many types of fonts are effectively utilized in graphics, according to the characteristics which complement the overall brand image. Over the century following its release, typefaces like Vogue, Metro, Spartan and others borrowed from its aesthetic to various degrees. The legibility and simplicity of Futura bolstered its popularity but has also made it one of the most-copied fonts in history. For its part, Futura persisted well beyond the era of its creation and spread over the decades in part simply because it worked well, designed as it was to be a highly readable font. It influenced the Bauhaus and stood like no other for the New Design and became one of the most popular. Politics aside, the font’s creator had a deep appreciation for and interest in typography, writing multiple books on the subject over his lifetime. Paul Renners Futura conquered the world from Frankfurt. In his book about the font’s history, graphic designer, historian and writer Douglas Thomas recounts how left-wing activists and communists actively used Futura in stark contrast with Fraktur-style Blackletter designs. ![]()
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